New Trailer for MAGIC MIKE XXL

Well, here we are again. In what feels like one of the more crowded summers over the last few years it will be interesting to see how this sequel to Magic Mike plays out. The first film opened three years ago at what was arguably the climax (pun intended) of Tatum's rise to fame. It had been a slow build until 2012 when he hit audiences with a three-way (pun intended) blitz of The Vow, 21 Jump Street and then Magic Mike in the summer. He was not only competing against a summer with another Avengers and Ted (which opened against Magic Mike then and will open a week before the sequel this year), but it opened a mere week before The Amazing Spider-Man and just less than a month before The Dark Knight Rises. Granted, it didn't have much competition throughout July besides the two aforementioned tentpoles, but Magic Mike thrived because it spoke to a different audience, a female audience. In the end, Tatum's take on the average working man cloaked in stripper routines debuted to a healthy $39 million and went on to claim $167 million globally. Coupled with the fact the first film was made for $7 million this really shows the power of star plus concept. Tatum has only become a bigger star since and arguably a more credible one which I only assume will boost this sequels prospects given it looks more in line with what women wanted from the first film anyway. With Warner Bros. placing Magic Mike XXL on the coveted fourth of July weekend with its only competition that weekend being the Terminator reboot it seems XXL will again fill the alternate programming slot all the way through to at least the 17th when Judd Apatow's Trainwreck opens. Beside Tatum, Magic Mike XXL also stars Joe Manganiello, Matt Bomer, Adam Rodriguez, Amber Heard, Elizabeth Banks, Jada Pinkett Smith, Donald Glover, Andie MacDowell, Michael Strahan and hits theaters on July 1st.

Synopsis: Picking up the story three years after Mike bowed out of the stripper life at the top of his game, “Magic Mike XXL” finds the remaining Kings of Tampa likewise ready to throw in the towel. But they want to do it their way: burning down the house in one last blow-out performance in Myrtle Beach, and with legendary headliner Magic Mike sharing the spotlight with them. On the road to their final show, with whistle stops in Jacksonville and Savannah to renew old acquaintances and make new friends, Mike and the guys learn some new moves and shake off the past in surprising ways.

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