Initial Reaction: Video Review - HAIL, CAESAR!

In what was the first weekend of the year where I was actually excited to see the big new release I came away somewhat perplexed by the latest from celebrated directors the Coen Brothers. I won't say too much given the purpose of the video is to share our thoughts and feelings about the film just as we left the theater, but know that after a few more days of thinking about the film I know that I definitely enjoyed it, that I want to see it again, and that I have the sneaking suspicion I might really love it once I re-visit it a few more times. This weekend was also Super Bowl weekend and so it was never expected for the movies being released to do big business, but the end results are surprisingly low. As expected, Kung Fu Panda 3 once again took the number one spot with an estimated $21 million, but that is also a 49% drop from its debut weekend. While that kind of drop seems greater than most were expecting the good news is the film doesn't really have any competition the rest of February and should do well to keep raking in that family demographic. Hail, Caesar came in second with $11.4 million (the lowest opening for a Coen brothers release opening in over 1,500 theaters), but more surprising was its "C-" CinemaScore from opening day audiences. While the film was certainly strange and slightly unfulfilling upon first viewing it's by no means a bad movie and I'm hoping the older audiences that stayed in this weekend will venture out next week and give it a shot. After all, I don't see the older, matinee crowds clamoring to see Deadpool or Zoolander 2. Starring Josh Brolin, George Clooney, Alden Ehrenreich, and Channing Tatum, Hail, Caesar! centers on a Hollywood fixer in the 1950's who works to keep his studio's stars in line. Hit the jump to check out the new episode of INITIAL REACTION, be sure to subscribe, and thanks for watching.



You can also read my written review here.