Red Band Trailer for The Lonely Island's POPSTAR: NEVER STOP NEVER STOPPING

In what I assume will be premiering with Sacha Baron Cohen's The Brothers Grimsby tonight in theaters The Lonely Island and producer Judd Apatow have released a first, NSFW trailer for their latest film that looks to poke fun at pop star music docs/concert films the way last summer's 7 Days in Hell satirized the 30 for 30 format. Popstar: Never Stop Never Stopping makes complete sense given that The Lonely Island and its members, including Andy Samberg, Jorma Taccone, and Akiva Schaffer, have been somewhat parodying pop music for years now with their digital shorts on SNL and early hip hop inspired albums including Incredibad, Turtleneck & Chain, as well as 2013's The Wack Album. It was definitely time for some new Lonely Island music to make its way into my life and to finally get a glimpse of what we might be in for this summer given the soundtrack is sure to be just as entertaining as the movie itself is really exciting. In the film, Samberg stars as what looks to be a riff on Justin Bieber with the premise being that when his new album fails to sell records, pop/rap superstar conner4real will try anything to bounce back; anything except reuniting with his old rap group The Style Boyz. While this will certainly please fans of the group I'm curious to see if the film will expand past those borders and reach a broad audience given the Island's last film, 2007's Hot Rod, only grossed $14 million worldwide. As a fan of theirs, I kind of adore Hot Rod and feel the movie has definitely picked up steam since its home video release, but it would be nice to see Popstar get some high praise and recognition right out of the gate, especially if the final product deserves it. It certainly seems to have the potential to be something great. Popstar: Never Stop Never Stopping also stars Sarah Silverman, Mike Birbiglia, Tim Meadows, Imogen Poots, Bill Hader, Joan Cusack, Snoop Dogg and opens on June 3, 2016.

Synopsis: Universal Pictures’ POPSTAR: NEVER STOP NEVER STOPPING is headlined by musical digital-shorts superstars Andy Samberg, Akiva Schaffer and Jorma Taccone, collectively known as The Lonely Island. The comedy goes behind the scenes as singer/rapper Conner4Real (Samberg) faces a crisis of popularity after his sophomore album flops, leaving his fans, sycophants and rivals all wondering what to do when he’s no longer the dopest star of all. 

The latest comedy from blockbuster producer Judd Apatow (Trainwreck, Superbad, Knocked Up) co-stars Sarah Silverman, Tim Meadows and Maya Rudolph and many of the biggest names in comedy and music in cameo performances. Co-directed by Schaffer and Taccone and written by The Lonely Island trio, POPSTAR is also produced by Rodney Rothman (producer of Get Him to the Greek, Forgetting Sarah Marshall; co-writer of 22 Jump Street), as well as Samberg, Schaffer and Taccone.

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