Initial Reaction: Video Review - THE EMOJI MOVIE

We are just not having the smoothest summer over here at Initial Reaction. First, the location that kindly allowed us to see movies in and shoot at post-screenings was bought by another theater chain and has since forced us to re-locate to another venue where we simply film as quick as we can in a more guerilla fashion just outside the theater. This only came about after the re-opening of our original location was pushed back into an indefinite status and has more or less left the future of our little review series up in the air as now, even when the location does open back up, it has yet to be determined if the management that once allowed us to do our thing will remain intact. While we have been hoping for some time to get an official word on when things might get back to normal we've been trying our best in the interim to keep up with the summer movie season. Of course, even though we saw, shot, and edited a review last week for Dunkirk we were unable to upload due to some technical difficulties and malfunctioning equipment. While we may be able to someday post our Dunkirk review I'm not going to be overly optimistic as it doesn't seem our editor/videographer is too confident in that ever happening. Still, we persist. And this week we persisted through what had to be my least anticipated movie of the year in The Emoji Movie. Based on the little emoticons we now use in our everyday conversations Sony Animation launched their star-studded kids movie over the weekend to the tune of an estimated $25 million. This was in line with the studio's modest expectations as it was projected The Emoji Movie would land somewhere between the $25 to $30 million mark and though it landed on the lower end of those predictions it is likely the film will still end its domestic run with around $60 to $70 million. The best news of the weekend though, was that this was not enough to beat Dunkirk in its second weekend of release as the Christopher Nolan film earned another $28 million for a domestic total thus far of $102 million with a current worldwide total of $234.1 million. Not too shabby. As always, be sure to follow the official Initial Reaction YouTube channel as well as on Facebook, Instagram, and Twitter where you can find a new review (or reviews) each week!



Read my full The Emoji Movie review here.