Tavern Talk: Video Review - THE CURSE OF LA LLORONA

As is typically the case, Easter weekend was slower than usual at the box office, but even with The Curse of La Llorona performing above expectations and coming in at number one with $26.5 million the new releases, which also included Breakthrough and Disney Nature's Penguins, couldn’t salvage movie theaters from suffering the worst Easter weekend showing in almost fifteen years. This total domestic take for the box office amassed $112 million in ticket sales, the lowest haul since 2005, according to Comscore. This decline is undoubtedly due to every studio in town refusing to open a big movie ahead of Disney and Marvel’s Avengers: Endgame, which is expected to smash every record ever set when it debuts tomorrow night. In remaining focused on this past weekend though, La Llorona also launched in seventy-one international markets and brought in an roughly $30 million for a $56.5 million global total and all on a budget of $9 million; want to know when they'll stop making movies in The Conuring-verse? When they stop making returns like this. Filling out the rest of the top five sees Shazam! in the runner-up spot, dropping only -29% in its third weekend with $17.3 million the film's domestic total now tops $121 million while another $22 million internationally this weekend pushes its overseas cume to $201.5 for a worldwide gross of more than $322 million...also not bad for a $100 million super hero production. In third place is Disney's first official Fox release with the faith-based feature Breakthrough, which opened on Wednesday and delivered $11.1 million for the three-day and $14.6 million over the five-day. The film received an "A" CinemaScore and played to an audience that was 65% female and 70% over the age of twenty-five which will make it interesting in terms of how this might will hold against the likes of Avengers as well as throughout the remainder of the "Easter season". Getting a bump from the aforementioned Avengers: Endgame, Captain Marvel came in fourth place after receiving a +6% increase over last weekend despite losing three hundred and twenty-two locations. Finally, the Universal/Regina King comedy, Little, rounded out the top five as the $20 million production dropped -45% in its second weekend with $8.45 million for a domestic cume just shy of $30 million. So, how high do you think Avengers: Endgame is going to fly? Be sure to get your predictions ready as showtimes start as early as 6 pm tomorrow and be sure to check back with Tavern Talk for full spoiler and non-spoiler reviews this weekend. As always, be sure to follow the official Initial Reaction YouTube channel as well as on Facebook, Instagram, and Twitter where you can find a new review (or reviews) each week!

Read my full The Curse of La Llorona review here.

Box office stats courtesy of BoxOfficeMojo on 4/21/2019.


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