Aladdin always seemed as if it was going to go one of two ways with little to no gray area in between. The live-action re-make of one of Disney's most popular IP's would either crash and burn after the barrage of bad press surrounding its marketing campaign or the masses who rely on Disney to produce quality family entertainment would flock to see their next venture that also happened to feature worldwide superstar Will Smith. Given the phrasing of that previous sentence I'm guessing you might already know how this turned out for the mouse house...yes, pretty damn well would be the right answer. Needless to say, Aladdin topped the holiday weekend with an impressive $85 million for the three-day and over $116 million for the four-day period. It is important to note that Aladdin also received an "A" CinemaScore with an audience that was 54% female and 54% over the age of twenty-five which, in other words, could mean serious legs. Also of note is the fact this four-day total pushed the Guy Ritchie film into the top five Memorial Day releases of all time. Furthermore, Aladdin debuted in every major market except for Japan and delivered an estimated $121 million for a current worldwide cume of $268 million. In second, John Wick: Chapter 3 - Parabellum scored an estimated $25 million for the three-day weekend, pushing the film over $100 million after just ten days in release. With $186 million worldwide, Parabellum is already the highest grossing film in the franchise. The box office story of the summer that is Avengers: Endgame continued its more than solid run landing in third place in its fifth weekend with $22 million for the four-day weekend, passing $800 million domestic and giving it a $2.677 billion worldwide total putting it around $111 million or so behind Avatar on the all-time worldwide chart. Detective Pikachu delivered a $17.5 million four-day weekend total which was good enough to garner it fourth place in in its third weekend with domestic gross that now tops $120 million and a worldwide gross just shy of $360 million. Rounding out the top five was the other major newcomer, Brightburn, netting around $9 million over the holiday weekend which isn't bad considering its $6 million production budget, but this one seemed to really have the potential to break-out and just...didn't. The other new wide release of the week was Olivia Wilde's directorial debut in Booksmart, but the Annapurna distributed indie wasn't able to crack the top five coming in at number six with $6.9 million over the three-day weekend. As the best-reviewed new release though, I know a lot of people are hoping Booksmart will gain traction through strong word of mouth (I'm excited to finally see it tonight!). As always, be sure to follow the official Initial Reaction YouTube channel as well as on Facebook, Instagram, and Twitter where you can find a new review (or reviews) each week!
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