Dropping movies in the middle of the week to account for a holiday and in turn, holiday crowds, always shakes things up a bit and this summer the box office needed a little shaking up after a series of franchise disappointments in June. Of course, it goes without much knowledge of the film industry that July was likely going to open with a franchise addition as well and one would be correct as the big release of last week was director Jon Watts' follow-up to 2017's Spider-Man: Homecoming, but more importantly-the first Marvel Cinematic Universe film after April's Avengers: Endgame. In Far From Home, the MCU deals with the fallout of Endgame in as skillfully a way as they probably could have-maybe even eschewing the more serious ramifications for now as many of the burning questions fans had after Endgame are resolved in quick bits of teen comedy. Saving more of that for my eventual review though, let's talk about how the film did financially. Going wide last Tuesday, July 2nd, Far From Home began its run with a $91 million Tuesday to Thursday haul while topping that over the traditional three-day weekend with an almost $93 million Friday to Sunday total. This gave the film a six-day start of over $185 million domestically to which it has since earned an additional $10 million while internationally, the webslinger delivered $244 million from 66 markets last weekend after opening in a few markets the week before for an overseas cume of $392 million and a global tally that now sits atop $588 million. This domestic performance accounted for the largest six-day opening for a Tuesday release on top of the film already delivering the largest Tuesday opening day ever, so...in other words, Marvel continues its streak of critically and commercially successful film as Far From Home also garnered a 90% on RottenTomatoes. Finishing just outside the top five was the other big release last week in A24's Midsommar, delivering $7.35 million for Tuesday to Thursday time frame, $6.56 over the traditional weekend, while finishing with nearly $11 million over the full five-day frame. While our reviewers here at TAVERN TALK by Initial Reaction both gave the film a superior five stars, Midsommar received a "C+" CinemaScore from opening day audiences, which-while not great-is actually an improvement over writer/director Ari Aster's Hereditary, which enjoyed a solid box office multiplier last June. The nearly two and a half hour runtime likely doesn't help with how many screenings people have the option of attending either, but Hereditary garnered some solid word of mouth over the course of its run and it will be interesting to see what the discussion around Midsommar will be and if it will factor into the film's box office at all. As always, be sure to follow the official Initial Reaction YouTube channel as well as on Facebook, Instagram, and Twitter where you can find a new review (or reviews) each week!
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