The case of Adam Sandler is a continuing saga of fascination for me. It is hard to pinpoint what exactly his motivations are whether they be in the realm of making movies because he genuinely loves movies or simply in making money. Unfortunately, at this point in his career many wouldn't even consider his movies to be comedies anymore as it's apparent his domination over his little part of the box office has been slightly waning as he's continued to repeat himself as the same guy in
Grown Ups (10%),
Just Go With It (19%),
Jack & Jill (a mere 3%, which only slightly better than the 0%
Bucky Larson: Born to Be a Star scored which Sandler helped write and produce),
That's My Boy (his only deviation in character and highest ranking tomatometer score at 20%)
Grown Ups 2 (7%) and last years
Blended (14%). That, in his mainstream films, Sandler has had to resort to sequels and a third reunion with Drew Barrymore let us know he's running on fumes to preserve the lifestyle he and his family have grown accustomed to.
Jack & Jill was the turning point that shifted the atmosphere around his movies from always being dismissed by critics yet typically having a strong enough following of fans who showed up to watch him do his thing to an all-around frustration. It became evident the ever-reliant audience was shrinking and might one day be no more and so Sandler has turned both to the ever-profitable family film market in the form of two
Hotel Transylvania films and this summers
Pixels as well as trying to return to more subtle, dramatic work that might not only reaffirm to all of his haters that he can actually do good work, but that he actually cares about the craft and art of making movies. The bad news is that in his effort to subvert public expectations he has delved into two independent, inherently more artistic pictures that have consequently been ravaged by critics. On paper both
Men, Women & Children and
The Cobbler should be home runs in terms of critical darlings: credible directors, one relevant to todays issues and one with a rather interesting premise, both with stellar supporting casts and yet it still seems the Sand Man can do no right.