First Trailer for FIFTY SHADES OF GREY

I have no idea and no real desire to find out what the big hoopla around Fifty Shades of Grey is all about and the first full length trailer for the film does little to change that line of thought. I understand they were originally some kind of offshoot of Twilight fan fiction that drew fire for its sexual content and forced author E.L. James to publish the stories in an episodic nature on her own site. I understand how this can be seen as a win for viral marketing and do-it-yourself publishing, but the content has always been at the question of its validity for me. I know little of the story except for the fact it contains some seriously sexual content and has been made into a film by a female director that might at least bring the masses of mommy's over thirty who devoured the books the adaptation they've been craving. It seems husbands will be oblivious to what their wives are watching while the trailer makes it explicitly clear that the presumably R-rated film will contain all of the carnal pleasures and erotic nature of the source material. The one thing that does intrigue me about the trailer is the look of the film. Director Sam Taylor-Johnson (Nowhere Boy) applies a sleek, very modern aesthetic to the worlds of Anastasia Steele and Christian Grey that will likely look dated and categorize the film squarely into this decade in the future, but also hints at an oddly pure and direct tone that seems in line with the narrative and its central character. Fifty Shades of Grey stars Jamie Dornan, Dakota Johnson, Jennifer Ehle, Luke Grimes, Marcia Gay Harden, Max Martini, Eloise Mumford, Dylan Neal, Rita Ora, Victor Rasuk, Callum Keith Rennie and opens on Valentine's Day 2015.


Synopsis: Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever.