Red Band Trailer for SAUSAGE PARTY Starring Seth Rogen

A work-in-progress cut of Seth Rogen‘s R-rated animated comedy, Sausage Party, debuted at Austin's SXSW festival last night and now we have the first Red Band trailer for the film. While I wasn't sure what to expect from the film given it seemed to intend to skew all that we held precious as children there are a lot of laughs in this first look and it certainly hints at a film just as warped as one would need to be to succeed as the first R-rated CG animated movie. The trailer starts off sweet enough, perfectly lampooning Disney/Pixar films before evolving into something much scarier and frankly, much more disturbing than something even Sid from Toy Story might have cooked up in his creepy ass bedroom. Sausage Party follows a group of unsuspecting weiners and meat products when they come to understand the truth about where they will eventually ending up. The film is being produced by Sony and Megan Ellison of Annapurna Pictures who tweeted out last night after the premiere that it was the greatest moment of her life and that she always believed the film would be Annapurna's first franchise. Also of note is the fact Rogen and writing partner Evan Goldberg have enlisted Oscar-winning composer Alan Menken (Beauty and the Beast, The Little Mermaid, Aladdin) to compose the original music. Clearly, these guys are cutting no corners in making sure they have the best collaborators to make what is more or less a parody as close to the real thing as possible. The animation actually looks quite striking and if they are willing to go as weird and out there with this first look trailer I can only imagine what the full-length feature holds. If reactions out of last nights screening are any indication, this should be pretty great. Joining Rogen in the voice cast is Jonah Hill, James Franco, Kristen Wiig, Edward Norton, Paul Rudd, Nick Kroll, Michael Cera, David Krumholtz, and Salma Hayek. Sausage Party opens August 12, 2016.

The film tells the story of one sausage setting out on a quest to discover the truth about his existence. After falling out of a shopping cart, our hero sausage and his new friends embark on a perilous journey through the supermarket to get back to their aisles before the Fourth of July sale.

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