Tavern Talk: Video Review - NO TIME TO DIE

With four year in between Quantum of Solace and Skyfall and now six years between Spectre and No Time to Die there seems no denying that the time has come for Daniel Craig to lay his Bond to rest. That isn't to say the movies have become tired or arduous to get through, but more that Craig's time as the suave British agent has been through a lot and the guy - if not the character - needs a break. Originally set to open in April of 2020, barely a month after the world seemingly shut down due to the COVID pandemic, Craig's official final chapter in the long-running 007 franchise finally arrived on the big screen last weekend. And? You might ask. Well, the film continued to do great business overseas, where it opened a week earlier than in the States - per usual - but one might be overselling it if they were to say MGM/Universal or the Broccoli/Wilson brain trust who own the rights to Ian Fleming's novels and the James Bond character were "thrilled" with the domestic opening. With a $56 million opening weekend ($62 million counting a rather strong Monday showing over Columbus/Indig. Peoples' Day) the ambitious (and lengthy) blockbuster both fell short of expectations while still managing to be one of the biggest openings of 2021. All that to say that after two weeks, the film has pulled in $259 million overseas making its current worldwide box-office a "fine" $326.4 million.  Of course, the aforementioned COVID-19 pandemic still bears part of the blame for this underwhelming opening even as Delta variant surges begin to plateau in many areas throughout the country given a large number of the franchise’s longtime fans are older and more cautious about returning to theaters. In fact, MGM internal polling is said to have shown that No Time to Die marked the first trip back to theaters for 25% of its audience since the pandemic began. Craig's previous two installments opened big with Spectre pulling in $70.4 million in 2015 while Skyfall is the series’ biggest opener ever with $88.4 million in 2012. Granted, neither of those films were catching a film industry on the rebound from nearly eighteen months of theater closures and release date shuffles, but it seems No Time to Die's debut will still be considered disappointing at least for the time being. With some time and perspective things could shake out in favor of Craig's swan song (pun intended), but with a $250 million price tag and a massive marketing campaign, the movie will need to make up for that lengthy running time and therefore limited number of showings with repeat viewers and a big opening in China when it debuts there on October 29th. None of this is completely out of the realm of possibility as China is known for being one of the bigger markets for Bond and the film did earn an 84% "fresh" rating from critics and an 88% audience score on Rotten Tomatoes.  As always, we'll see! For now, be sure to follow the official TAVERN TALK by Initial Reaction YouTube channel as well as on Facebook, Instagram, and Twitter where you can find a new review (or reviews) each week!

1 comment:

  1. Voici exactement ce qui se passe dans https://coflix-tv.co/ les films : « Si vous voulez que la vie vous sourie, donnez-lui d'abord votre bonne humeur. »