It is evident from the word go that
When the Bough Breaks is campy trash, but the most critical question campy trash always has to answer is whether or not it's fun campy trash. Director Jon Cassar has worked on many a television series which makes sense because
When the Bough Breaks is very much along the lines of what the Lifetime network routinely produces. Everything feels rather staged and mostly inauthentic save for a single character who seems to be the only one in this universe within which such movies as this take place who understands real struggle while everyone else walks around-money being no object-without a care in the world. One might think, given these circumstances, that
When the Bough Breaks might be a bit of a relief to the onslaught of tentpoles and big-budget/high concept offerings the summer movie season has just delivered in that it is (technically) an original story that remains just familiar enough to attract the necessary audience to justify its existence-not to mention it's a movie mostly made to cater to adults. And yet, this familiar story of seduction offers nothing new by way of cheap thrills or even openly ridiculous tension. Rather, Cassar's film takes itself so seriously and genuinely yearns to be a somber drama that it turns into a plodding and rather boring affair instead of pure trashy fun. That the film doesn't bother to have any fun with its otherwise farcical tone is a shame as trying as hard as the film does to come up with credibility when all they have is camp only makes the final product that much worse. To those points,
When the Bough Breaks is a movie that will take more heat for what it stands for and represents rather than the actual content in produces. This meaning that the pieces are in place-Morris Chestnut and Regina Hall are seasoned veterans of this type of melodrama (unfortunately) and audiences can go through the motions of the film knowing the story beats that will clearly be hit and yet despite all of this being somewhat blatant rip-offs of other movies we've seen over the years both Chestnut and Hall as well as newcomer Jaz Sinclair are each more than capable of pulling anxiety and tension out of the situations their characters find themselves in. Still,
When the Bough Breaks is overall a lazy if not competent thriller that could have just as effectively been directed by a board room as it has been a man for hire like Cassar.