As October comes to a close and the Oscar/Fall blockbuster season really begins to heat up we are getting a barrage of more mainstream adult-skewing entertainment as essentially the entire month of October has been laced with films aimed at the over twenty-five crowd from The Girl on the Train to The Accountant to now having a Jack Reacher sequel and next week having the third installment of the adaptations based on Dan Brown novels-it seems October 2016 will firmly go down as the month for adult viewing (and they say Hollywood makes nothing but super hero movies anymore!). In some ways, one could argue Jack Reacher is something of a super hero though and as much as that may be true this is Tom Cruise playing this particular brand of super hero in a movie based on a book series by sixty-one year-old Lee Childs who has been churning out such novels for the better part of twenty years now. So, make no qualms that this is a film squarely targeted at those who've been a fan of Child's writing for that amount of time and fans of Cruise for even longer. Still, this wasn't enough to garner the sequel to Cruise's 2012 debut as Reacher the number one spot at the box office this weekend as that would go to another returning box office champion in the form of Tyler Perry's Boo! A Madea Halloween. Perry hasn't played the titular character in three years and it seemed his hard core fans missed him during that time as this latest installment in Perry's ongoing Madea universe garnered the actor/writer/director/producer and overall entrepreneur $27.6 million from 2,260 theaters which is the largest opening for a Madea feature and for a Tyler Perry-directed film since 2009's Madea Goes to Jail ($41 million). Trailing just behind that total is Never Go Back which debuted to an estimated $23 million from 3,780 theaters with 82% of the audience being over the age of twenty-five. Other new wide releases this weekend included the sequel/prequel to 2014's Ouija which I didn't see as I heard it was terrible, whereas Ouija: Origin of Evil has garnered mostly positive reviews despite making less in its opening weekend ($14 million versus $19.8 million) and opening day audiences smacking it with the same "C" CinemaScore as the first film. Still, the sequel was made for only $9 million so it's already made back its budget, but if the quality really is as much of an improvement as critics are saying that really is a shame. Elsewhere, Fox's ensemble comedy Keeping Up With the Joneses brought in a disappointing $5.6 million from 3,022 theaters. That's it for now, but as always, be sure to follow us on Instagram, Twitter, and subscribe to our YouTube channel as we have a new review (or reviews) up each week!
Read my full Jack Reacher: Never Go Back review here.
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